JUNE 15, 2010

1:00 - 6:00

TDG Executive Workshop
The Promises and Pitfalls of Over-the-Top Video Delivery

1:15 - 2:15 Platforms and Positioning

2:15 - 3:30 Consumer Quandry – Price vs. Purview

3:45 - 4:30 OTT as a Content Business Platform

4:30 - 5:15 Netflix Streaming: Using OTT for Service Innovation

Full Workshop Details (Here)

This workshop requires separate registration. Workshop registration can be completed using the link above.  For special combo pricing of Workshop + Conference registration for only $895 please use the OTTEast registration page, or the link above to save $175.

JUNE 16, 2010

8:00 - 9:00

Registration and Breakfast

9:00 - 9:45

Piedmont Ballroom

Keynote Presentation
The Future of Television – Every Question Answered
Thomas Hughes, Vice President of Worldwide Digital Media - Metro Goldwyn Mayer

OK – not really but the conference organizers wanted a really snappy title.  There will be NO preaching to the choir in this presentation.  Obviously we all believe serious change is afoot, or we would not attend this conference. 

My team and I are putting together a presentation that will do three things, all from the studio’s perspective:

1.     Acknowledge a few key facts we know to be true today

2.     Offer unique studio perspective on MGM’s online video business

3.     Generate discussion by revealing important industry questions

With our 4,200 movies and 10,000 hours of television MGM is quite active in the online video arena, and we have a good story to tell.  Make sure you catch the opening act at OTT Con East. 
 

9:45 - 10:00

Break and Exhibits

10:00 - 11:00

Piedmont Ballroom

Executive Panel – Is OTT Ready for Primetime?
Moderator: Colin Dixon, Practice Manager - The Diffusion Group

Panelist:  Thomas Hughes, Vice President of Worldwide Digital Media - Metro Goldwyn Mayer
Panelist:  Yvette Kanouff, Presdient - SeaChange International, Inc.
Panelist:  Jason Krebs, Executive Vice President - ScanScout
Panelist:  John Harran, Turner Broadcasting Systems, Inc.

With the huge growth in online video consumption, consumers are increasingly relying on OTT for their Primetime TV content. It is here that the old world of broadcast TV meets the new world of anywhere, anytime, any device delivery head on. Consumers have high expectations of both worlds. Are OTT services up to the challenge? In this panel, senior executives from across the industry will discuss the issues with delivering a primetime experience in the Over-the-Top world. Some of the topics discussed will include:

• Can the Internet scale to the size of Primetime audiences?

• What happens to linear TV when everything is available OTT on-demand?

• What’s wrong with OTT video advertising?

• What impact will TV Everywhere have on Primetime cable audiences?

11:00 - 11:15

Break and Exhibits

11:15 - 12:00

Ponce De Leon I Ballroom

It's A Brave New World of On-Demand Television: A Tornado of Prosperity
Mitch Berman, Chairman and Founder - ZillionTV

An on-demand tornado is brewing in the television industry.  Viewers are rapidly migrating away from appointment-based, linear programming structured around television channels and instead increasingly opting to experience content on-demand, on their own schedule, personalized and on their device of choice.  This shift in television consumption is forcing the entertainment marketplace to either take cover and hope to survive under the current construct of aging business models, or those willing to lead the way through this storm and try new approaches may soon find themselves in a position of prosperity at the head of a brave new on-demand television world.  ZillionTV’s Executive Chairman and Co-Founder Mitch Berman will address some of the these new ideas driving the evolutionary changes to television consumption in all its new forms.   

Ponce De Leon II Ballroom

Monetizing OTT Through Multimedia Convergence
Robert Malnati, Director, Business Development  - Motorola

Service Providers are facing increased demand for VOD services and struggling with how to distribute ever-increasing volumes of content across three screens—TV, PC and varied mobile interfaces. Managing storage, content and network resources is the key to scaling VOD and advertising operations, and cable operators need to develop efficient new processes that allow them to centrally manage content and metadata while supporting the flexible delivery of diverse video content across three screens. This presentation will include real-world illustrations of how cable operators can scale VOD services while controlling costs and generating incremental revenue streams.

Ponce De Leon III Ballroom

Blending Pay TV and OTT TV
Mauro Bonomi, CEO - Minerva Networks, Inc.

Content is increasingly coming into the home from multiple sources and through many different paths. Consumers are leveraging a variety of dedicated devices and content silos to enjoy a rich, personalized media experience. There is not yet a simple way to consolidate all of the available media into a single view, with a single interface and with a unified search tool and deliver it to the television set. Can legacy Pay-TV service providers offer a solution to this problem? How can they break out of the current walled-garden model and provide “blended Pay TV and OTT TV” services at a time where nearly a million Americans have “cut the cord” to TV services just as they have done with wireline phone services?

12:00 - 1:15

Lunch in Peachtree Ballroom and Exhibits Open

1:15 - 2:00

Piedmont Ballroom

Keynote Presentation
The Future of OTT Service – Successfully Delivering & Monetizing the Three Screen Experience 
Roxanne Austin, President and Chief Executive Officer - Move Networks

Due to adaptive rate technology, increased bandwidth, and new devices, consumers are no longer tethered to their living room couches to catch their favorite TV shows. In fact, delivering a rich multi-media experience for consumers on their television, personal computer and mobile device screens is the future of the industry. The television industry, however, lacks clear direction on how to successfully meet the growing demand for next generation, multi-platform television. Roxanne Austin will present the OTT ecosystem in context with sustainable OTT business models that preserve, extend, and personalize the entire content distribution market. Ms. Austin will also address how companies such as Move Networks are combining live, multi-channel television with the portability, personalization, and interactivity of the Internet—across three screens—as a low cost video distribution alternative to cable or satellite service. In short, Ms. Austin will explain how the proliferation of technology combined with the appropriate economic solution will transform the consumer television experience.

2:00 - 2:15

Break and Exhibits

2:15 - 3:00

Ponce De Leon I Ballroom

OTT for Everyone:  Winning TV Services Strategies Beyond the Big Two
Laura Tanner, Skitter TV

AT&T’s U-Verse and Verizon’s FiOS are the “Big Two” of advanced TV services, enjoying growing demand in major metropolitan markets. But what about everyone else?  More than 3,000 independent (ILEC) and competitive (CLEC) telecom companies still serve a significant number of consumers and a surprisingly large part of the country from a geographical perspective. Yet profitable TV services have proven difficult beyond the biggest players, and even the “Big Two” and other RBOCs have faced deployment challenges.  In this session, we’ll explore the technical and business issues that impact successful broadband TV deployments in mid-market and rural America from both a telco and entertainment industry point of view, with a focus on:

• The role of Tier 2 and Tier 3 telco’s in a converging media ecosystem.

• How OTT video affects TV services business models beyond the RBOCs.

• Technology choices in OTT and traditional IPTV that impact telco infrastructure.

• The importance of rural broadband and the network edge for the entertainment industry, from audience reach to the quality of experience.

• How content providers and independent telco’s can work together to serve all of America’s TV audience. 

Ponce De Leon II Ballroom

The Buffering Curse
Kevin Walsh, Vice President of Marketing - Zeugma Systems

Study after study point to the rapidly rising volume of streaming video traffic traversing broadband networks. Often called internet video or over-the-top (OTT) video, this media threatens to swamp broadband networks and adversely impact consumer views of the OTT video ecosystem. Despite significant investment in broadband capacity, OTT video suffers all too frequently from the curse of buffering. Buffering of streaming media, which causes playback to freeze (and you get to be entertained by the spinning buffering symbol), occurs when the receiver runs out of content to decode and display. It runs out of content because network congestion interfered with content delivery. Why is it that this problem occurs even over broadband connections that, in theory, should have ample bandwidth to accommodate the video stream?

The internet and broadband networks are, by design, best effort networks. No explicit quality guarantees are made to any traffic using these networks. There is not even a guarantee that traffic sent from a source will arrive at the destination. This model works quite well for most types of data applications such as SMTP, FTTP, and FTP. But it completely falls apart for streaming media applications where the receiver expects a relatively continuous flow of content. While content delivery networks, video servers, and digital video players have done outstanding work to mask much of this, they’re still using a network that was not intended to support streaming media.

This session/article will explore how broadband networks can work cooperatively with streaming applications in order to guarantee quality, something that becomes even more important when the streaming video is being delivered to 60-inch HDTVs in your customer’s living room. We will also show how this can be done in a manner that preserves the best-effort nature of high-speed internet access.

Ponce De Leon III Ballroom

Unleash the Power of Video Interactivity Over Multiple Platforms
Zvika Netter, CEO & Co-Founder - Innovid

As TV budgets move online and then back to connected to TV , advertisers will want to take advantage of the Internet’s most effective aspect – interactivity. Why should pre-roll video ads act like ordinary TV spots, forcing a viewer to sit still and watch? There is technology that can make the entire video surface dynamic, enabling each viewer to see a personalized, interactive version, buy movie tickets, download recipes, enter a contest, or whatever else a brand would offer. This will enable advertisers to target viewers with a personal message and gain real-time data on exactly how viewers are interacting with their videos. Join us for some live interactive video demos over multiple devices.

3:00 - 3:15

Break and Exhibits

3:15 - 4:00

Ponce De Leon I Ballroom

Social TV & OTT
Meredith Flynn-Ripley, President and Chief Executive Officer - MediaFriends

Adding social community and real-time communication into the OTT user experience is an unrealized opportunity for today’s OTT providers. Consumers are already using Facebook, Twitter, instant messaging, and person-to-person SMS to carry on multiple, yet separate, conversations across PCs and mobile devices in an ad hoc manner. OTT providers need to tap into these trends to create a more seamless social experience that includes the TV as well.  The combination of content, community and communication will create a more engaging user experience and the opportunity for new revenue generation.

Ponce De Leon II Ballroom

True Personalization of Over-the-Top Video
Michael Lurye - Director of Sales Engineering for Amdocs ChangingWorlds

While it might seem that over the top video content is inherently personalized – by virtue of specific, and explicit, choices that consumers make as to when, where, and which content they will consume, this is far from the end game of personalization, which we call “True Personalization”. True personalization will incorporate a variety of algorithms based both on implicit user’s behavior and explicit selections by the user brought to create a truly personalized experience. The true personalization will be reflected in the way users will then discover, select, and interact with their video content. However, the question remains, how can this true personalization be realized in a market that is essentially “over the top” and there’s seemingly no logical place to introduce such personalization? The speaker will review the challenge and opportunities to bringing these capabilities to OTT video content.

Ponce De Leon III Ballroom

How Should Incumbent Pay TV Operators Embrace / Compete With OTT
Edgar Villalpando, Senior Vice President of Marketing - ActiveVideo

As broadband video increasingly captures attention, particularly among younger viewers, concern has been raised regarding the long-term relevancy of incumbent cable and IPTV operators as providers of video services.  The reality is that while consumers are becoming more interested in viewing content on the PC or mobile devices, usage data and growing sales of large-screen display monitors indicate that the majority of consumers still use the television for their primary viewing. 

This convergence of options provides an opportunity for operators to simultaneously grow the subscriber experience in multiple directions, including:  expanded content and interactive options via the managed cable network; “over-the-top” video delivery that leverages existing high-speed data or broadband wireless networks to PCs or mobile devices (“TV Everywhere”); and “media relay” type services that combine broadband and the managed network so that subscribers can enjoy PC video in the “10-foot” environment of the television. 

The emergence of these services is creating a middle ground between traditional multichannel video offerings, and the content snacking that has become a hallmark of Web viewers.  Using solutions that are based in the network “cloud,” operators can create a new environment that includes:  universal creation and re-packaging of content to fit screen sizes and audience dynamics; refreshment of content on the fly; and creating new business models, including revenue shares with programmers.  The result is an immersive service on the viewer’s terms – at any time, in any place, on any screen – creating a new market with tremendous buying power.

This presentation would discuss how solutions such as CloudTV can significantly expand the operator’s relationship with current subscribers, and can help to drive the success of over-the-top video and “TV Everywhere” offerings.

4:00 - 4:15

Break and Exhibits

4:15 - 5:00

Ponce De Leon I Ballroom

Cable Companies & Traditional Broadcast Networks Weaving IPTV/OTT Into Their Distribution Strategy
Richard Yelen, Vice President & Managing Director - NeuLion

Customers are leading the charge for TV anywhere and everywhere.  Instant gratification is a reality. How are multichannel and content providers responding to the consumer’s desires?  Can TV, PC and mobile work in harmony?  What are the “new” rules?  Learn how the changing landscape of television consumption by viewers is making cable and satellite companies look to IPTV providers to offer a solution that fits their needs and consumers.

Ponce De Leon II Ballroom

Local Television and OTT – Are They Players?
Rick Ducey, Chief Strategy Officer - BIA/Kelsey

Even with all the sources of television programming most viewing is still captured by local television stations. This viewing accrues across various platforms including cable, satellite, and direct over-the-air reception. As cable’s “lost generation” and others discover OTT video and start to wonder about high priced premium subscriptions, the attraction of adding free to air, local digital stations into their mix is becoming more attractive. What are local stations doing with respect to OTT and what are the creative possibilities?

Ponce De Leon III Ballroom

Successful Monetization of OTT Content
Vijay Saja, CEO - Evergent

Digital media companies, engaged in OTT content delivery, are faced with unique back office challenges. Overcoming these challenges is essential for their success. The monetization challenges are quite different from traditional media companies. The need to work seamlessly with other partners in the eco-system is critical. The revenue share agreements are becoming increasingly complex, requiring dedicated resources to provide settlement reports and payments. The business models for monetizing OTT content are evolving rapidly and this requires a very flexible back office system. Their survival depends on handling this problem correctly. This session provides a unique insight into this monetization problem, and different approaches companies are adopting to tackle it.

JUNE 17, 2010

9:00 - 9:45

Piedmont Ballroom

Keynote Presentation
Evolving the Connected TV User Experiences
Ian Valentine, Founder, Executive Director  and Chief Architect - Miniweb Interactive

With the first broadband connected TV devices now reaching the market in volume, and  2010 being the year when consumers are really begin to take OTT entertainment on TV seriously, Ian Valentine, (Founder R&D Board Member at BSkyB) looks at the future user experiences that can be expected. He will examine the Phenomena of “TV Apps” and their strengths and weaknesses, and looks forward over the next 24 months to explore trends that will further integrate OTT into the main viewing experience.   What factors will move viewers from the PC back to the TV? How can the different TV apps environments be de-fragmented? What’s the “end-game” with Internet Video?, and how can we get there faster? How will TV and the Web be differentiated in the future? What will their synergies be? What IS the killer App?

9:45 - 10:00

Break and Exhibits

10:00 - 11:00

Piedmont Ballroom

Executive Panel - OTT Video and the Future of Entertainment
Moderator: Michael Greeson, The Diffusion Group

Panelist: Ian Valentine, Founder, Executive Director and Chief Architect - Miniweb Interactive
Panelist: Braxton Jarrett, CEO - Clearleap
Panelist: Rob Shambro, Chairman & CEO - GenosTV
Panelist: Chris Dale, YouTube
Panelist: Alex Limberis, Chief Operating Officer - PopBox

The full impact of OTT on the future of entertainment is just beginning to be felt. However, one thing everyone agrees on is that the emergence of OTT delivery as a viable video delivery mechanism is a disruptive change that will reshape the entire market. In this panel, senior executives from across the industry will discuss how these changes will affect us all in the coming months and years. Some of the issues discussed will include:

• How will broadcast TV be combined with OTT delivery?

• Will TV Everywhere services from operators become more important than broadcast TV?

• How will PayTV deal with Netflix and Apple as new competitors?

• What impact will GoogleTV have on the market?

• With the push for faster broadband will OTT delivery eclipse broadcast as the dominant delivery mechanism?

11:00 - 11:15

Break and Exhibits

11:15 - 12:00

Ponce De Leon I Ballroom

Next Generation TV – Are Hybrid Models the Future of TV?
Steve Tranter, Steve Tranter, Vice President of Broadband and Interactive - NDS

The future of TV can only be served by a hybrid model – consumers want and need content to come from both cable and the broadband pipe. One provides consistent quality of service and the capacity necessary for high bandwidth applications, while the other provides a more interactive multimedia experience. In this conversation we’ll discuss how the hybrid model is a boon for consumers, premium content providers and operators. Included will be a analysis of current technologies, timing for the advancement to IP, and the further adoption of 3D technologies and their implications.

Ponce De Leon II Ballroom

Opportunities and Applications for Cable and OTT to Define the Consumer Entertainment Environment of Tomorrow
Richard Bullwinkle, Corporate Strategy - Rovi Corporation
 
Whether you’re speaking about OTT or PayTV, no one can argue that the programming grid provides a limited view for the enormous amount of media content readily available to consumers today.   The grid will continue to have a role in TV viewing as a source for seeing what’s on now and setting recordings, but its scope will need to expand broadly to create the type of environment where consumers can get engrossed in their digital entertainment experience.  The bridge between broadcast and online TV will need to be driven by technologies that streamline consumers’ access to both linear and OTT content.   And for the adoption of these technologies to reach mass growth, the base will need to be rooted in consumers’ natural habits.  Join Richard Bullwinkle as he discusses how the pieces of today’s digital entertainment environment provide insight into what consumers will want in tomorrow’s technologies.
 

Ponce De Leon III Ballroom

Telcos. Commoditized Pipe? Or Driving Force for Planet-wide Syndication of OTT Video
Paul D Hamm, President and CEO - Endavo Media

We all know the world of video is changing, and that content is being consumed everywhere via TV, PC and many other mobile devices. Learn from Endavo’s Paul D Hamm how your customers ever-shifting media-consumption habits and the convergence of TV, online video and social media is creating exciting new business opportunities for telcos. Whether you are a telco seeking new revenue from enhanced video services for your subscribers, a content producer or broadcaster looking to syndicate your programming to telco tv, or an industry player assessing the OTT landscape, this session is for you.   

In addition to sharing lessons learned from Etisalat, a top 20 global telco rolling out an OTT video delivery infrastructure over its own Internet and wireless network for multi-device video distribution to over 100 million subscribers, Hamm will provide insights into OTT and enhanced OTT; why telcos are important in the OTT consumer services ecosystem; how telcos can quickly get in the OTT game; 3 screen trends; and the collision of the Internet with the TV.

12:00 - 1:15

Lunch in Peachtree Ballroom

1:15 - 2:00

Pidemont Ballroom

Keynote Presentation
Shift Happens: From Value Destruction to Value Creation
Dr. Ken Morse, Chief Technology Officer, Service Provider Video Technology Group - Cisco Systems, Inc

Demand for IP Video continues to skyrocket, with new market entrants.  The net impact is fragmentation in terms of the consumer experience and business models. Opportunities exist for broadcasters, service providers and content creators to unleash the power of the network as the platform to create unified video experiences while creating incremental value across the eco-system.  Cisco has been leading this evolution and will share the architectural blueprint for success.

Break and Exhibits

2:15 - 3:00

Ponce De Leon I Ballroom

Next-Gen TV: From Promise to Pervasiveness
Phil Wiser, President and Co-Founder - Sezmi

A new decade heralds the emergence of many long-awaited experiences that bridge our old world of simple multichannel television to the new era of always-on content viewable on demand from an increasingly disparate array of sources.  But as new services and devices compete for consumer attention, what will it take to disrupt the status quo and finally deliver on the promise of this new generation of entertainment offerings? How must business models adapt to match new consumer expectations with profitability throughout the ecosystem?

In this session, Phil Wiser, Sezmi co-founder and president, will discuss the critical success factors for mass market adoption of so-called over-the-top services. He will explore the path leading from a sea of niche add-ons to real market penetration of complete and wholly satisfying television alternatives. Join Mr. Wiser to learn more about advancements that break the mold of traditional television and take it to the next level of truly complete, personalized and interactive entertainment.

Ponce De Leon II Ballroom

Evolving Content Security for OTT and TV Everywhere Environments
Phil Cardy, Product Marketing Director - Latens

In OTT or true TV Everywhere environments, cable, telco and satellite Pay TV operators need to adapt their methods for protecting content in order to meet programmer requirements.  As services become more portable, operators face significant challenges in maintaining video security across multiple devices within the home.  This discussion will take the operator’s point-of-view in exploring how security must evolve to meet the demands of content portability, delving into the various options, opportunities and implications service providers face when expanding the reach of their network throughout the customer home.  Latens’ Phil Cardy will deliver unique insight on how Pay TV network operators all over the world are tackling this issue and combating content piracy.

Ponce De Leon III Ballroom

Network Neutrality – Friend or Foe?
Paul Feldman - Fletcher, Heald & Hildreth

This presentation will review the FCC’s approach to Net Neutrality, first in its 2005 Internet Policy Statement, and in its 2008 Comcast/BitTorrent Order.  The presenter will look at what Comcast did that triggered attention (blocking P2P), and how it subsequently changed its network management practices. This session will also examine where Net Neutrality is going, focusing on the FCC’s recent proposal to enact Net Neutrality rules.  We will also discuss:

Would Net Neutrality rules help or hurt OTT video providers?

What impact, if any, will the proposed Comcast/NBCU merger have on Net Neutrality?

What impact, if any, will the FCC’s proposal to require Internet gateway set top boxes have on Net Neutrality?

Break and Exhibits

3:15 - 4:00

Ponce De Leon I Ballroom

Leveraging Infrastructure Assets to Get with the Program
Michael Wheeler, Vice President, NTT Communications Global IP Network - NTT America, Inc.

Media & entertainment companies understand the growth potential of IP-based broadband services and while the services (i.e. TV & video) get most of the attention, the bigger story is how to leverage existing and future network infrastructure to build your business.  An executive from NTT America, one of the world’s largest Internet service providers, will discuss optimal network architecture for content distribution and delivery worldwide.  He’ll talk about why flexibility in shaping bandwidth, connections and pricing are fundamental to containing costs.  And attendees will learn how to combine their provider’s network infrastructure assets (technology investments, financial depth, and international access) with their own to successfully deliver OTT TV and video, as well as other new applications, resulting in expanding distribution channels for existing content as well as additional opportunities for advertising revenue.  The resulting combination can provide new levels of speed, reliability, security and quality that can redefine a company’s growth strategies.  The NTT America executive will also give a glimpse into the future, touching on how new advances in IPv6 and 100GigE provide a platform to give broadcasters a competitive advantage. 

Ponce De Leon II Ballroom

The Internet Era of TV
Jonathan Ruff, Senior Director, Technical Marketing - Motorola

As the world moves into more online or Internet video technologies, the explosion of video makes content available everywhere, but do consumers truly need to sign up for multiple services such as Hulu, YouTube, their regular cable service, etc. to access the video content they desire or is there an easier way?  Jonathan will examine how to enable Internet Era TV (IETV) from content acquisition to consumer, delivering multi-screen experiences - any time, any place, any way, on any device. Jonathan will also address how IETV solutions address the key issues facing the industry as it strives to meet consumers’ needs today and tomorrow. 

1. Increase the pace of innovation by adopting new devices and adding advanced applications in a rapidly evolving competitive environment.
2. Managing the infinite content catalog for delivery to multiple screens requires a sophisticated content management system.
3. Leveraging web services and rich metadata for personalized media to enable operators to merchandise and drive value from their content services
4. Use of open or standards based interfaces wherever possible; supporting integration with existing operator 3rd party systems.
5. Offer flexible deployment approaches:
    a. locally within the operator network,
    b. in a cloud environment (for small or remote systems)
    c. or as a hosted service (for tier 2 operators)
6. Tools to customize the reference user experience
7. Support for multiple network-agnostic IP, existing clients and all screens.

Finally, Jonathan will discuss how to use web services to work with existing and evolving elements of video and media distribution systems.

Ponce De Leon III Ballroom

Multiplatform DRM: Securely Delivering Content Over-the-Top to Any Device
Doug Light, Widevine
 
Abstract: Delivering content over-the-top (OTT), directly to consumers, presents significant market opportunities for content owners and service operators alike. But determining which devices consumers prefer to use to receive OTT services, and, more importantly, how content can be delivered securely to these devices, is another matter. Consumer choice must be equally weighed with the need to prevent content piracy in order to satisfy business requirements. Enter multiplatform DRM. Doug Light, Senior Vice President of Business Development and Sales, will explain how multiplatform DRM can give operators the control over content they seek without sacrificing consumers’ ability to receive OTT content on their retail device of choice.
 

Break and Exhibits

4:15 - 5:00

Ponce De Leon I Ballroom

Optimizing End-to-End Network Transport for Over-The-Top Video Delivery
Brendan Hayes, Product Marketing Manager, Juniper Networks

As over-the-top video services increasingly consume the bulk of network bandwidth, service providers must continually adapt their infrastructure to ensure networks do not break under the strain of the content.  Regardless of who delivers the content, it is the connectivity provider who will face the consumers’ scorn for poor services levels and an unacceptable quality of online video experience.  Issues such as optimizing video caching for delivery performance, delivering the best quality of experience that the underlying network connection offers and optimizing the linkage between content delivery behavior and network behavior all pose significant challenges.  By addressing the holistic delivery system, service providers can overcome bottlenecks, latency and loss throughout the infrastructure to improve the quality of experience.  In this session, Ankeena Networks and Juniper Networks will help attendees learn how to optimize the end-to-end network for high quality online video, examining opportunities for caching, storage support and media intelligence from origin site to viewer and every step in between.
 

Ponce De Leon II Ballroom

OTT Interactivity .. Promises and Challenges
Jaspal Bhasin, COO & Co-Founder - itaas, Inc.

Consumption of OTT content has skyrocketed in the last couple of years and more and more CPE manufacturers are internet-enabling their TVs and other devices to deliver OTT content.  In addition to audio and video services, these connected devices offer a wide variety of interactive services.  In this presentation, we look at the possibilities of this interactive experience, and also the challenges faced in deploying these applications.