Commentary & Analysis
Roku and Net2Telvision is a Win-Win
When you have over 700 channels in your current lineup, the significance of adding an additional service from start-up Net2Television might be lost in the cloud. (Excuse the very obvious pun!) A closer look at this announcement shows why this is an extremely significant announcement for both companies and a huge win, not only for these companies, but for advertisers and content owners as well.
Net2TV’s Portico Service was launched in 2012 on Philips Smart TVs and delivers free ad-supported TV programming from companies like Discovery’s Revision 3, CBS Interactive’S CHOW, Popular Science, CNET and other branded content. Founder and CEO, Tom Morgan’s vision for the Portico TV service is that TV content viewed on a Smart TV should simply feel like TV. “You should raise your wine glass more often than you raise the remote”, according to Tom. By stitching together high quality, short-form pieces and curating them into programs ranging in length from 30 to 90 minutes, the Portico TV service simply looks and feels like a normal “lean-back” TV viewing experience.
.....Second Screen experiences inherently rely on the TV as the primary viewing and content consumption device. This view of the television landscape is short sighted and does not consider the growth of Broadband TV services nor the fact that the largest screen will always be the consumer’s first choice. The best screen may be the tablet. This notion is underscored by recently released data from Deloitte in which tablet owners were asked which type of content they will consumer on their tablets over the next 12 months.
Feature length movies came in at 38% with “professionally created Internet content” at 25%. Before moving on to other stats, the fact that this was included as a category in the survey and that it received the second highest response should provide a boon to companies such as Netflix, Hulu and Amazon who are developing original digital content, as well as content creators like Fullscreen and Maker Studios which have built highly successful YouTube networks. 60-minute TV dramas came in at 18% with 30-minute sitcoms at 17%. Beyond the startling response to professionally produced Internet content, the fact that feature length movies came in at 38% shows tablets becoming for some users the first screen of choice for viewing and not just a second screen companion....
Curated News on OTT, Broadband TV, Multi-Screen and More
Digital and Mobile TV to Dominate Growth in Entertainment Spending
U.S. consumer spending on media and entertainment will increase 4.8% a year through 2017, with digital consumption finally rivaling physical sales, according to a new report. (read more at AdAge)
Netflix among online services putting squeeze on cable TVMillions of viewers worldwide getting their fix of TV shows and movies over the Internet, at a reduced cost compared with cable. (read more on thestar.com)
Amazon, Viacom sign deal for MTV, Comedy Central programs
The companies' deal will bring "thousands of episodes" to Amazon's streaming service. Nick Jr. programming will also be made available. (read more at cnet.com)
Media Brands Gamble on Untested YouTube Paid Channels
When National Geographic started looking into alternatives to cable, it found an as-yet-unreleased product that might be a good fit:YouTube paid channels. (read more at Mashable.com)
Study: Global Media Industry Poised to Top $2 Trillion in 2016
Services like Netflix and Hulu will help keep the U.S. as the biggest entertainment market in the world for the foreseeable future, says PricewaterhouseCoopers. (read more at the HollywoodReporter.com)
THR's Social Media Poll: How Facebook and Twitter Impact the Entertainment Industry
In an exclusive study, THR and Penn Schoen Berland reveal Facebook and Twitter's influence over what entertainment users watch, reject and write about. (read more at the HollywoodReporter.com)
Netflix, Crackle, AOL On target consumers with original streaming content
Arrested Development fourth-season saga shows widespread interest in original programming. (read more at FierceOnlineVideo.com)