1:00 - 5:00

Pre-Conference Workshop Hosted by The Diffusion Group**   (separate registration required)

The Netflix Effect: How OTT services are going Mainstream 

The delivery of entertainment at the television has become a confusing and complicated proposition. With the addition of so many network connectable TV devices to the mix, reaching and holding a consumer’s attention has become a daunting task. New devices such as the iPad and cellphones have arrived to complicate the TV mix. New cloud media services such as iCloud and Google Music are seeking to virtualize the delivery of media altogether.

For any company in the value chain of delivery of media services, it is becoming increasingly difficult to establish a coherent strategy to keep your business growing. The pace of change has never been quicker; the imperative for change has never been stronger. To help you in this daunting task, TDG has constructed this workshop to help you navigate the complexities of media delivery in the age of OTT. Leveraging our industry-leading market intelligence we will help you sort out fact from fiction, giving you a window on the consumer and the evolution of the industry. 

Agenda

Castilian, Granada, Riviera
9:00 - 9:45

Keynote
The Future of Video Service Devices in a Multi-Platform Universe
Steven Reynolds, SVP Customer Premise Equipment and Home Networking - Comcast Cable

The landscape for video service delivery has undergone significant changes in just a few short years.  With the growth in devices such as game consoles, connected TV and Blu-ray players, and most recently media-oriented tablets, the list of platforms that operators must deliver to has grown considerably in both breadth and volume.  As this trend continues to accelerate, MVPDs must consider how they will support an ever-growing universe of devices that are driven largely by consumer preference.  Of course, it must be considered how this will affect the large installed base of devices already deployed by the operators and what the future of the set-top box will be.

9:45 - 10:00

Break

Castilian, Granada, Riviera
10:00 - 11:00

Executive Panel Discussion
MSO, Satellite and Telco Operator 2.0 – The Rise of the Next Gen Service Provider
Moderated by: Colin Dixon, Senior Partner - The Diffusion Group
Panelist: Keith J. Kelley, Ph. D., Vice President and General Manager Global Telco and Digital Video - Motorola Mobility, Inc
Panelist: Ben Huang, Director of Worldwide Marketing for the Interactive Entertainment Business - Microsoft
Panelist: David Jacobs, Chief Technology Officer Broadband, Cable & Satellite Division- Amdocs
Panelist: Eric Freund, Strategic Technologies - SureWest Communications
Panelist: Jim Louderback, CEO - Revision3

The emergence of cloud-based services, over-the-top content delivery, multi-screen entertainment, , ‘out of network services’ and a migration to all-IP networks have far –reaching implications for operators.  Competitive pressures and emerging technologies are causing the most dramatic and complete transformation of PayTV operators in decades.  Experts agree that nearly every facet of the TV experience and TV business model will be impacted over the next 5 years.   This expert panel will examine how competitive pressures, a new TV ecosystem and emerging technologies will shape the next generation operator. 

11:00 - 11:15

Break

Castilian, Granada, Riviera
11:15 - 12:15

Executive Panel Discussion
Is Your iPad a TV? The New Realities of the Multi-Screen Universe
Moderated by: Jeremy Toeman, Dijit Media
Panelist: John Clancy, CEO and President - Azuki Systems
Panelist: Sherry Brennan, Senior Vice President, Sales Strategy & Development - FOX Networks
Panelist: Kurt Hoppe, Director of Smart TV Innovation and Alliances - LG Electronics
Panelist: Matt Milne, Senior Vice President, CE Sales, Rovi Corporation
Panelist: Scott Lewers, Vice-President, Strategic Multi-Platform Program Planning & Acquisitions - NBC Universal

So what’s the difference between a TV, an iPad, a Smartphone, a PC and a Set Top Box?  Will there be one clear winner in the 4-screen world?  Is the tablet of today the TV of tomorrow?  Will Smart/Connected TVs "win" in the long run?  Can operators transition into the social, on-demand, personalized content world that consumers are demanding?  Will multi-screen `sync and go` offering start impacting consumer device choices?  Can "Internet STBs" find a place in the crowded world of connected Blu-Rays, Smart TVs, and provider-based OTT packages?  The venerable PC remains the most popular device upon which to consumer Internet video but can it compete in this converging multi-screen world? With 2-screen experiences in the living both screens can display video: will one come to dominate the other or will they work harmoniously together?  This panel will explore the world of consumer electronics devices which are part of the new multi-screen TV ecosystem and will offer critical perspectives on the implications and ramifications for CE companies, service providers, content owners and more.

12:15 - 1:30

Lunch

Castilian Ballroom
1:30 - 2:15

The Shift to IP in the Home
Panelist: Keith J. Kelley, Ph. D., Vice President and General Manager Global Telco and Digital Video - Motorola Mobility, Inc

Consumer demand for video content continues to explode, and Service Providers worldwide are exploring a variety of ways to meet this increase.  The growth in High-Definition video, Video-On-Demand and Over-The-Top content, along with the need to deliver this content to multiple devices, is placing increasing demands on providers.  Service Providers are evaluating changes in network capacity, delivery systems and in-home equipment, so that they can meet this growing demand and provide a better user-experience to their customers. 

More and more providers are considering shifting to IP for delivery of their video content.  IP video is not a new phenomenon; it is already being viewed on devices such as a tablets, laptops and PCs, game consoles, mobile devices and Internet-connected TVs. But the transition to IP video is complex, and impacts access networks, software systems and equipment in customer homes.  Customer premise equipment is a major component of provider costs, and migrating to IP delivery has long-term implications.  Service Providers have begun creating home networks designed to meet the increased demand for HD video delivered to multiple screens and devices.  This new home “eco-system” with video gateways at the heart of the network, using a variety of home networking solutions and IP clients creates an efficient and cost-effective system to deliver video content throughout the home. 

Consumers have clearly said that they want more video; they want to view it when they want, and they want to view it on multiple devices in their homes. We will discuss how the industry will navigate the transition to IP in consumer homes, and what products and solutions are required to make this a seamless effort.

Granada Ballroom
1:30 - 2:15

TV Services & Smart Devices: Friend or Foe?
Vikas Butaney is Senior Director of Product Management in the Video Technology Group at Cisco Systems

We have entered into a world of 12B connected IP devices by 2014. This very fact shapes our thinking about how services will reach this explosion of different end-points. No longer can a service be device centric either in the old world or in the new world. Consumers expect their service to be ubiquitous in reach and in end-point devices. How will we evolve client architectures to support a consistent user experience across devices, operating systems, streaming technologies, content rights and finally across different networks? This is the focus of this session.

Riviera Ballroom
1:30 - 2:15

From Tablet to TV Screen – Defining the New Consumer Viewing Experience
Marc Beckwitt, Vice President, MediaNavi Strategic Partnerships - Technology Business Group Technicolor

Consumers today are faced with more media and entertainment choices than ever before, and coupled with the plethora of devices from which to enjoy their content - from PCs to Tablets to mobile phones - navigating the digital content universe has become far too complex. Consumers want simple and quick access to their favorite shows, on their device of choice.

On the service side, system operators are losing visibility into their subscribers’ viewing habits and subscription revenue to OTT and other content providers. With the wide variety of content coming not only from their own systems -- but from the Internet and even the home network today, staying in tune with subscriber needs is proving to be more complex.

This challenge creates an opportunity that allows consumers to easily locate, view and share any kind of media from any source within their digital home network. While many services today allow access to content from multiple sources (over-the-top, broadcast, and the consumer’s personal media content), the simple mechanics of access, allowing users to find and decide on content choices still lacks the “experience” that consumers want.

2:15 - 2:30

Break

Castilian Ballroom
2:30 - 3:15

Beyond the 30 second spot: The advertising challenge in a Connected TV World
Yariv Erel, CEO - justAd.TV

The television landscape has changed significantly over the past 20 years. With the introduction of the internet and subsequent media convergence, audiences demand active engagement in a more interactive viewing experience. Broadcasters and operators now face the challenge of adapting business models to these new usage patterns and new devices to retain audiences and their return on investment.

As these trends in video consumption evolve, so do the demands of viewers – the digital TV viewers of today want to watch the content they want, when they want and on whatever device they choose, and, without paying an additional fee.

This presents a clear and present danger to the revenue printing press of TV, because viewers can simply hit fast forward on their PVR to skip the ads. The real tragedy is that from an advertising point of view, these viewers are the most measurable and targetable consumers in the media universe.
Research shows that only 4% of viewers skip ads once the format and timing is right, so content and platform owners need to embrace this shift from linear to non-linear TV to integrate targeted and addressable advertising in a way that does not adversely impact on the viewing experience.
JustAd.TV’s CEO Yariv Erel can provide a real insight into this growing industry need to effectively monetize valuable content by enabling more effective advertising across multiple devices in the increasingly connected TV world.

Granada Ballroom
2:30 - 3:15

Killer Content – The Life Blood of the Connected TV Experience
Devon Bergman, Global Product Director, Home Entertainment - Gracenote

Content is the life blood of connected TVs. But, it’s the experience that really matters to TV viewers. If they have trouble finding or accessing the movies and TV shows they love, they’ll tune out. But, with simple, immediate access to digital content and control across preferred devices, the tides of TV programming as we know it are rapidly changing. It’s not enough to simply watch a program, users want to interact with the actors, music and art they are viewing directly from their Smartphones or Tablets. How exactly do consumers want to connect with content on their TV? Which technologies and e-commerce solutions on the market today are working and why? Let’s explore and discuss how to take the connected TV experience to the next level of entertainment.

Riviera Ballroom
2:30 - 3:15

TV Everywhere 2.0 - Meeting the OTT Challenge Head On
Matt P. Smith, Vice President, Internet Television - Envivio

Delivering content to the consumer in the digital home (and outside) via new methods and means. This is no longer a future looking statement or idea on the horizon – it is a mandate today for many services and products. What are some of those methods and what technologies are at play to deliver live and on demand content to the viewer when they want it, and in the format they desire? By thinking ahead and planning for rapid changes ahead in the OTT (over the top) space, you can be better prepared to take the lead and embrace new trends and tactics. From closed captions to ad replacement, television ratings to closed captions – we will outline and define strategies for you to take the OTT challenge on head on and win.

3:15 - 3:30

Break

Castilian Ballroom
3:30 - 4:15

Life After the STB, TV from the Cloud
Michael Hawkey, VP Sales & Marketing - EchoStar

• What do the Pay & Free TV providers really want in TV from the cloud?

• Understanding the role of a STB with cloud based services

• Does the STB go back to the basics: video, user interface, security?

• Storage in the STB, in the gateway, or in  the cloud?

• With the proliferation of connected devices, does an STB even survive?

Granada Ballroom
3:30 - 4:15

Broadcast vs Broadband Smackdown?
John Bishop, Director of Strategic Initiatives, Cisco

The new world of television is not about broadcast or broadband pitting one against the other. But rather, it is about how the two worlds will learn to complement each other to enhance the use experience. Broadband is critical towards extending what we love about television across devices and networks but yet broadcast is essential to add the rich programming content of live events, sports and news that we have come to depend on to our broadband experiences. How will these two world co-exist and what new technologies and business models emerge is the focus of this session.

Riviera Ballroom
3:30 - 4:15

The future of TV: just how many screens will we be watching?
Thomas Dvorak, CEO - APRICO Solutions

As people begin to watch content on a myriad of devices and in multiple locations, this brings both great opportunities but also significant challenges to service and content providers. For the first time, multiple screens or devices enable a true ‘interactive TV’ experience, which a TV alone cannot deliver as people are much more inclined to interact with their mobile device than directly with their TV. People often watch two screens simultaneously, maybe watching news clips on a laptop while watching a film on the TV or searching for information about the film they are watching .This can affect what content people choose to consume on each device. PCs, tablets and smartphones are all personal devices, whereas TV in its traditional setting is a more social and shared experience.

Specifically with regards to recommendation technologies, multiple devices necessitate multiple paradigms to find the best content on each device or across all devices. However, the fact that different devices are used for different content, means that they are complementary rather than competitive and this is something that service providers can take advantage of. Looking forwards, Thomas Dvorak, APRICO Solutions, will explore how our obsession with consuming content on multiple devices will change the TV landscape and how new platforms will work across multiple devices.

4:15 - 4:30

Break

Castilian Ballroom
4:30 - 5:15

Explore the business value of Content Discovery systems
Dr. Ofer Weintraub, CTO - Orca

Content Discovery systems are built to help users navigate the sea of content and get recommendations on new and potentially interesting content for them. In the coming years, content discovery is bound to become an integral part of any TV service; be it by a Pay-TV Operator or an Over-the-Top Provider.

But Content Discovery holds a much greater promise. With deep knowledge on user preferences, user behavior, rich metadata and coupling to business strategies, operators can rip huge benefits from the insides of Content Discovery systems. In the heart of Content Discovery processes lies the realization that people are different yet share many of the same traits. Fortunately, when we look for common traits we notice that we can partition them into few information classes, Users, Content, Environment and Metrics or Strategies. The presentation at TVNext 2011 will elaborate on that and will go beyond the immediate value of such systems to discuss advantages of other forms of analytics, for example:

• What are “Personalities” and how they can assist in content matching? How working with Human “personalities” (e.g. indifferent, conservative, dynamic, popular/novelty and personal functions) can help matching content with users most likely to like them?

• How can data be used for content inventory management? What content should be purchased? How long should it be made available? What is the satisfaction level from different content categories?

• What content keywords are the most important? Semantic engines can offer insights into usage of keywords. These in turn can be used for promotions, content inventory decisions and advertising.

• What is the promise of advanced analytics? We discuss other future options on how analytics can help increate business value.

Granada Ballroom
4:30 - 5:15

OTT or Over the Top, Friend or Foe?
Robin Wilson, VP of Business Development - Nagra

How can an operator harness the OTT opportunity to keep and even expand the subscriber base?  At first glance OTT is a huge threat to traditional broadcasters.  But with that threat come many opportunities to compete with pure OTT plays.  Most of the newly emerging OTT services have technical or regulatory restrictions to adding broadcast, yet few broadcasters are restricted from adding OTT services.  And already broadcasters are fighting back.  Some are launching their own OTT services and happily competing with themselves.  In this case as long as they preserve their business model by fighting unfriendly offerings or by keeping customers loyal, these schemes go a long way in preserving customer numbers.  This engaging presentation will look at all the facets of OTT providing insights on recent success stories and what operators need to consider in their OTT strategy.

Riviera Ballroom
4:30 - 5:15

Smart TV: The Next 12 Months
Jeremy Toeman, Founding Partner - Dijit Media

This session will take an objective look at consumer-facing trends in the smart/connected TV landscape.  A review of the big changes and trends for the past year will kick the presentation off, followed by a focus on the year ahead.  The session will take a consumer's perspective on the technology and products that are on the market, as well as those to come.  The session will also include a "winners and losers" review.  Please note this session is straight to the point, hard-hitting, and probably not for the faint of heart.

Castilian, Granada, Riviera
9:00 - 9:45

Keynote
TV is Just Another App
Eric J. Bruno, Senior Vice President - Consumer Product Management & Development - Verizon Communications

Two major trends are driving revolutionary change in entertainment media demand, delivery, and consumption.   The first  is the explosion of new fixed/mobile connectible devices and the rapid pace of consumer adoption worldwide.   The second is the ascent of cloud computing as the network-powered solution to fulfill consumers' expectations for anytime, anywhere media access.  Clearly, the network has never been more important to consumers as a platform for fulfillment and to service providers as a foundation for market innovation.  Learn how Verizon is applying new technologies to its network to transform the entertainment experience and drive continuous consumer  value and  innovation.

9:45 - 10:00

Break

Castilian, Granada, Riviera
10:00 - 11:00

Executive Panel Discussion
Myth vs. Reality – Surviving and Thriving in the New TV Ecosystem
Moderated by: Colin Dixon, Senior Partner - The Diffusion Group
Panelist: Richard Bullwinkle, Chief Evangelist - Rovi Corp.
Panelist: Eric Goldstein, Sr. Director, Digital Video Distribution - Disney ESPN Media Networks
Panelist: Gabe Sauerhoff, Vice President, Digital Media Distribution for Discovery Communications
Panelist: David McIntosh, CEO - Redux

Forget everything you think you know…or you’ve heard about PayTV, OTT and more.  This panel will help you separate myth from reality.  Is cord-cutting real?  Will linear channels really go away…and when?  Will the remote control cease to exist?  Will TVs be replaced by screens?   Will Set Top Boxes be replaced by software?  Will we really interact directly with content? Will Operators really start competing out-of-market? Will all channels and content just become Apps? Will MSOs kill competing OTT services like Netflix with tactics like low bandwidth caps? Will the Internet finally deliver a la carte TV packages to consumers? Can content providers every hope to make as much money online as they do with cable? Examine the ramifications for operators, content providers , technology providers and consumers as the experts separate myth from reality.
 

11:00 - 11:15

Break

Castilian, Granada, Riviera
11:15 - 12:15

Executive Panel Discussion
Creating TV’s Next Experiences.  Devices, Apps and the TV Viewer
Moderated by: Colin Dixon, Senior Partner - The Diffusion Group
Panelist: Dr. Ken Morse, Chief Technology Officer - Cisco SVPG
Panelist: Ted Grauch, Vice President, Video Premise Equipment (VPE), Office of the CTO, Comcast Cable
Panelist: Rick Dean, Vice President - THX Ltd.
Panelist: Ryan Massie, Vice President of Product Management, CBS Interactive
Panelist: Brandon R. Lucas, VP and GM, Mobile - BET Networks, a Viacom Company

The Next Generation TV Experience is already a work-in progress.  Dramatic changes are looming on the horizon with a host of critical questions left unanswered.  This panel asks the tough, but important questions.  What does it mean to create and provide a blended TV experience?  Do viewers want a browser at the television…and how can it be leveraged by the various stakeholders? TV manufacturers are clamoring to bring  Apps to the TV but how do they differ from apps on a mobile device? How will SmartTVs impact the TV user experience…and will they kill the STB or enable the rise of iSTBs?  What will the next generation of Home Gateway look like…and what are the features, capabilities and implications for the consumer, operator and CE manufacturers?  Comcast recently commented that the iPad frees them of the STB. Will cable abandon the STB and what does that mean for the PayTV experience?  How will enabling technologies such as TV-Sensitive software stacks and watermarking impact the next gen TV experience? Is Blu-ray out for the count or will it ultimately play a part?

12:15 - 1:30

Lunch

Castilian Ballroom
1:30 - 2:15

The Need for Trying multiple monetization models
Vijay Sajja, Founder and CEO - Evergent 

Next generation Digital media companies, engaged in content delivery, are faced with unique back office challenges.  Overcoming these challenges is essential for their success.  The monetization challenges are quite different from established content distributors.  They need to figure out a viable business model quickly.  This requires testing multiple business models in sequence (or parallel in some cases) and measure feedback from the market place.  This requires an extremely flexible back office monetization platform.   Being able to do this separated the winners from losers.  This session provides a unique insight into this flexibility problem, and different approaches companies are adopting to tackle it.

Granada Ballroom
1:30 - 2:15

The Connected Consumer: Understanding the Consumer Who Connects TV to the Internet, and the Internet to TV.  Who Are these Consumers and What Can They Tell Us About Evolving Cross-Platform Business Models?
Joan FitzGerald, VP, comScore, Inc.

A growing segment of consumers are using devices that create connections and convergence between TV and Internet.  Who are these consumers?  What devices are they using to connect and converge?  How are they extending their TV experience using social media?  How does their media use differ from the rest?  What do these connected consumers now tell us about what consumers will do in the future, and what does this mean for the advertising business model? 

Key Takeaways and Strategies

• Who are the consumers who use connected video devices, including Xbox, PS3, Roku, Slingbox, TiVO, and DVR?  How do they differ from consumers who do not use these devices?

• What are the media behaviors and preferences of consumers who connect and converge, particularly as they relate to TV program viewing and online video viewing?

• How do their attitudes toward paid versus ad-supported business models differ from consumers who are less connected/converged? 

• How do these consumers incorporate social media into their viewing experience?

• How should our own assumptions about business models change as a result of this new understanding of the Converged Consumer?  

Riviera Ballroom
1:30 - 2:15

Do We Finally Have Convergence in the Living Room?
Shanna Prevé, Business Development Lead for Media Content Partnerships - Google Video Services & Google TV

Finally, it seems like broadcast and broadband are coming together in the living room, but the experience is still establishing a foundation. In this session, Google TV Product Manager Larry Yang will address the common myths and misperceptions around smart TVs and the promise the category holds for consumer electronics manufacturers, content owners, and consumers.

Like the smart phone before it, the smart TV will bring a new layer of functionality to the existing home entertainment experience. Larry will examine the evolution of the consumer’s living room experience as it shifts from two screens -- the TV and the desktop -- to multiple screens, from mobile phones to tablets to TVs. Larry will also look at the opportunities that exist for developers in this new frontier, as well as the prospects for killer apps on these cutting-edge devices.

2:15 - 2:30

Break

Castilian Ballroom
2:30 - 3:15

It's a TV. It's a Computer. No it's a...
Russ Schafer, Senior Director of Global Product Marketing, Connected TV - Yahoo! Inc.

Television is changing again as a growing number of consumers connect their TVs to the Internet. But in the new world of "over the top TV" there are more questions than answers. Will viewers shift to Internet-only services? How will cable and satellite companies compete? How will providers monetize content and will consumers pay?

Points to Address

• How Internet-connected TVs benefit the full TV ecosystem including content providers, publishers, developers and advertisers, helping them increase their audience to millions of consumers around the world.

• How consumers are using connected TVs and the benefits

• Discuss the advertising and monetization potential of Internet-connected TVs and home entertainment CE devices

• The future of convergence from the prospective of an Internet powerhouse – how will televisions and other CE devices harness the power of the Internet to create a new ‘app store’ revolution that will entirely change the way consumers interact with their TVs.

Granada Ballroom
2:30 - 3:15

Accellerating App Availability in a Multiplatform Environment
Edgar Villalpando, SVP Marketing and Content Relations - ActiveVideo

“TV Everywhere” and other multiplatform experiences are driving new opportunities for service providers, content and applications creators and device manufacturers, but there is an important hurdle – the accelerated development of apps for every device – that has yet to be overcome. In the current environment, developers and content providers need to write apps multiple times to reach every user on every device.  While large concerns such as Netflix are able to marshal the necessary resources, those obstacles hinder the entry of smaller players into the market. A less onerous alternative involves the use of cloud-based technology to enable compelling applications to be written once and streamed with a consistent look and feel to any connected device, eliminating the need for costly and time-consuming versioning. This presentation would describe the challenges presented by the diverse universe of connected devices, and would discuss the time-to-market and resource advantages of alternative, cloud-based approaches.,

Riviera Ballroom
2:30 - 3:15

Protecting the IP: Securing Digital Content for Anytime, Anywhere Distribution Across Multiple Platforms
Vince Arneja, Vice President of Product Management - Arxan

The consumer demand for entertainment has led to the development of increasingly innovative and diverse distribution channels, such as IPTV, to deliver premium content for today’s multi-screen world. To meet this demand, digital distribution of entertainment continues to grow across multiple devices, platforms and services, causing the intellectual property of premium content and critical applications to become more susceptible to nefarious exploits and hacks.  These threats affect business models across the digital media lifecycle.  As content makes its way from creation, to distribution and finally consumption, it is imperative to maintain the integrity of content, applications and digital rights management (DRM) systems.  

This presentation will address key threat vectors where software threats reside in the digital ecosystem and best practices to securing DRM systems to comply with robustness rules.  Participants will learn best practices to protect their IP and business models against hackers, piracy, tampering and other emerging threats without impacting the application itself. Additionally, participants will understand key techniques to ensure DRM robustness rules are maintained when distributing premium content through diverse channels such as IPTV and mobile devices.

3:15 - 3:30

Break

Castilian Ballroom
3:30 - 4:15

Harmonizing Broadband and Broadcast: TV in the Internet Age
Ashwin Navin is CEO and Co-founder of Flingo

TV is the last frontier for connected services – the one area of our lives that has been least affected and influenced by the Internet. As the Web increasingly penetrates the TV viewing experience, companies that bridge the gap between broadband and broadcast often require viewers and content providers alike to choose one over the other. However, for true harmonization, TV needs an evolutionary, not revolutionary approach that provides a mutually beneficial ecosystem for media companies, artists, hardware manufacturers and viewers.

In this presentation, Ashwin Navin, CEO of Flingo and former President of BitTorrent Inc., will explore how content providers can leverage the best of both worlds to give viewers a more entertaining, connected and social TV experience. Attendees will also walk away with a strong understanding of how this harmonization between broadband and broadcast allows viewers to enjoy more content on TV, with a highly personalized and interactive experience.

Granada Ballroom
3:30 - 4:15

Catering to TV’s Middle Class
Steve McKay, Chief Executive Officer - Entone

Despite its success, IPTV has not been universally embraced, in part due to the capital costs required for network and headend infrastructure equipment and the ongoing operating costs related to programming and system operations. Until now, this has meant a discrete decision for telcos, either to offer a complete triple play service bundle, to offer just voice and data, or to be a reseller of satellite TV services as a video service place filler.

In any of these scenarios, the broadband relationship between operator and consumer will be paramount, and the most progressive operators are focusing their strategies on Connected Home services that leverage the broadband relationship across a number of value added services.

There are limited video service options between free over-the-air programming at one end of the spectrum and premium PayTV services at the other end. Simplifying this spectrum into three segments, we have the a) Cordless segment; b) Premium Viewer segment; and the c) Under-served Middle Class

The under-served Middle Class have traits that include:
     Want more than what OTT or OTA can give them
     Fatigued by their CATV bill

Where there are under-served market segments, especially of this size, there are opportunities for those that fill the gap. Web Media Services have helped to fill in this gap but are also limited by their lack of:
     Live TV
     Recorded programming
     Options for premium content

Imagine a service that consumers get  what they like about OTT and Web Media Services while also filling in the missing pieces, most notably a) Live TV; b) Recorded Programming; c) Options for premium content.

This session will explore and address the following:

• Video service void that exists for both consumers and operators

• Opportunity for operators to offer a new service category bundled with broadband internet

• Alternative service models that offer a rich TV viewing experience without the costs of a full IPTV deployment

• OTT models and compelling service offerings that operators can employ to serve the under-served TV’s middle class

Riviera Ballroom
3:30 - 4:15

Emerging Consumer Video Preferences and the Evolving Advertising Ecosystem
Shruti Joshi, Principal - Altman Vilandrie & Company
Jonathan Hurd, Director - Altman Vilandrie & Company

Altman Vilandrie & Company (AV&Co.) Director Jonathan Hurd and Principal Shruti Joshi’s “Emerging Consumer Video Preferences and the Evolving Advertising Ecosystem” presents quantitative research on consumers and their video preferences and addresses the significant impact connected devices are having on the video advertising industry.  

This presentation will share the results of recent research AV&Co. conducted using discrete choice analysis (tradeoff analysis similar to conjoint) to test consumers’ willingness to pay and preferences for providers (e.g. cable/telco operator, Netflix, iTunes, Hulu, etc.), devices (TV, PC, mobile handset), and content selection (old vs. new TV shows and movies).  It explores consumers’ online video viewing behavior, cord-cutting tendencies and interest in add-on video and TV programming services. It also addresses the growing consumer preference for smartphones to control the TV-viewing experience and the projected decline of the TV remote.

The presentation will provide a unique perspective on how players across the value chain can understand emerging consumer video preferences to develop winning strategies. Service providers will see not only specific quantification of current consumer preferences, but will also glean an understanding of how they can maximize their own share, revenue and/or profit.

“Emerging Consumer Video Preferences and the Evolving Advertising Ecosystem” will also provide an in-depth look into the profound effects connected devices such as connected TVs, smartphones and tablets have had on the video advertising value chain and the unprecedented control over content and ad experience consumers are gaining.  It will also discuss the strong desire across the value chain for technology to modernize the existing TV ad model and establish new, measurable standards advertisers can use to guide and optimize their media plans.

4:15 - 4:30

Break

Castilian Ballroom
4:30 - 5:15

Monetizing the Multiplatform Maze
Marshall Wong, Senior Director, Market and Product Development -Blackarrow

With the movement of television programming to multiplatform environments, distributors and content providers face the challenge of managing how content is monetized on each playout device or environment. The current paradigm – in which advertising is sold, placed and measured separately for linear television, on-demand and handheld devices and smartphones – is daunting for advertising sellers, nearly incompressible for buyers and lacks an overarching view for advertisers.  What’s required is the ability of a single advertising environment to manage ad strategies – such as ad loads, placements, formats and other variables –­­ across multiple playout devices.  This presentation would discuss how emerging technologies and the findings from an industry-wide on-demand research study are shaping the development of new solutions and business models and are enabling the creation and execution of seamless campaigns across multiple devices.

Granada Ballroom
4:30 - 5:15

Meeting Consumer Expectations: Evolving Television Business Models
Marc Price, CTO Americas and VP of Technology, Openet

Let’s face it, existing television services do not provide consumers what they want. The mix of alternative viewing services, such as Netflix and Hulu, have shown consumers the benefits of on-demand content, accessible from any device, with limited, relevant advertising and the ability to pause, rewind and fast-forward thru content.

Yet, these other channels lack the breadth of content currently available from traditional cable, IPTV and satellite television service providers., and deal with the delay between the live broadcast of content and its availability through these alternative viewership options.

Traditional television service providers have an opportunity to provide consumers what they want, but this would require a change in television business models.

It’s no wonder that “TV Everywhere” business models are being embraced by nearly every North American television operator. But the question isn’t whether they are doing it. It’s how, and how well?

This presentation will discuss how television service providers can become the aggregators and intermediaries of the content experience by leveraging the often overlooked power of entitlements and the intelligence derived from customer data, traditional TV operators have the opportunity to both own and revolutionize the customer experience, creating valuable new business models for advertising and content monetization.