Over-the-Top TV Conference, March 20-21, 2012

march 19 TDG workshop agenda
OTT in the Driver's Seat: Transforming TV and Video Delivery Two New Executive Workshops produce by The Diffusion Group Hyatt Regency Santa Clara How well do you understand this phenomenon called Over-the-Top? How do you manage these changes? What training and tools do you have to make the decisions necessary to stay in this race? For the first time, TDG will be conducting both a primary and an advanced workshop to help you determine your OTT strategies. Held in conjuction with OTTCON, the only show that provides the in-depth perspectives you need and answers to the critical questions surrounding the Over-the-Top TV Market. Not sure which class is right for you? Attend both for a wide perspective and a granular understanding. Register today to take advantage of best pricing. Workshop and OTTCON conference combo passes are available through the OTTCON website. If you would like to register for both workshops or are a TDG client, please visit the TDG Workshop Page for more options.
Hyatt Regency 8:30 - Noon	OTT 101: Must-Have Knowledge on TV and Video's #1 Driver OTT Basics Content Providers, CE Devices, and OTT OTT Services The Operator, The Consumer, and OTT
Hyatt Regency 1:00 - 5:00	Advanced Class: The Next Phase in OTT Operators Response to OTT Consumers Embrace the OTT Lifestyle Apps and Social TV Connected TV Update
march 20 conference agenda - day one
Mission City Ballroom 5 9:00 - 9:45	Keynote Session The Future of TV - How OTT is Creating a New Game-Changing Playing Field Anthony Wood, Founder and CEO - Roku Streaming has been incredibly popular since the first device to stream Netflix launched in 2008. Since then a plethora of content providers have embraced the Internet for delivery while consumers have looked for more entertainment options. In fact, there is more innovation happening right now around TV than ever before with the biggest brands and innovative startups competing for the TV screen. What will the future of TV look like and why is OTT a game changer? Find out why Anthony is predicting the death of the DVR and Blu-Ray and why we will continue to see a growth in streaming. Why does providing the best streaming take nurturing and why its not for everyone for wants to offer content? Why will there be a growth in authenticated channels and more content providers directly embracing streaming on their own terms? Will Smart TVs change the OTT landscape, or will they use replaceable plug-in technology? Join Anthony Wood, a true pioneer and innovator in TV and digital media as he answers these, and other critical questions and lays out his vision for the future of TV and OTT.
9:45 - 10:00	Break
Mission City Ballroom 5 10:00 - 11:00	Executive Panel Discussion Over-the-Top TV 2.0 – Developing the Next Generation of Innovative Connected Media Experiences Moderated by Colin Dixon, Senior Partner - The Diffusion Group Panelist: Brandon Lucas, Vice President and GM, Mobile - BET, a Viacom Company Panelist: Bismarck Lepe, President of Products - Ooyala Panelist: Trevor Doerksen, Founder and CEO - Mobovivo Panelist: Sandy Khaund, Senior Director, Emerging Technologies - Turner Broadcasting What is the most important connected media experience? Discovery, Search, Interactivity, Viewing, Social? OTT is reinventing the way consumers interact with, experience, discover and consume content. This panel will explore how the most innovative companies are shaping the next generation of connected media experiences and, in so doing, redefining the platform for entertainment. Panelists will examine a slew of pressing questions that impact content developers, device makers, operators and more… What type of content is right for which devices? – Does the device change how consumers view and interact with content? Where are content produces seeing success with different types of content? How is OTT changing the way programming is created? Through Celebrities, Friends, Interesting Curators, active content? Developing Apps for Smart TVs and Connected Devices – What should the app really do? What are the most innovative apps developers doing to change the way consumer experience their content? How does the in-app experience change between tablets, Smart TVs, Smartphones, iSTB, etc?? Does making viewers part of the entertainment improve on traditional broadcast models or does it detract? How exactly do consumers want to connect with content on their TV? OTT offers almost limitless potential to create new and innovative experiences for consumers. Gain critical insights and a vision for how you can develop the next generation of connected media experiences!
11:00 - 11:15	Break
Mission City Ballroom 5 11:15 - 12:15	Executive Panel Discussion OTT: Separating Myth From Reality Moderted by Jeremy Toeman, Chief Product Officer - Dijit Panelist: Sherry Brennan, Senior Vice President - Fox Cable Networks Panelist: Richard Bullwinkle, Chief Evangelist - Rovi Corp. Panelist: Colin Decker Panelist: Scott Mirer, Director of Product Management - Netflix On any given day of the week you are probably reading a story about how everyone is cutting the cord. The following day, said claim is refuted. Your coworker just signed up to Netflix, your nephew watches Hulu, and your college buddy has a laptop permanently hooked up to his plasma. But your sister is paying over $100/month for cable, your boss watches live TV, and your neighbor had no idea you can buy TV shows in iTunes. What the heck is going on??? This session will dive deep inside these issues with people from all sides of the equation who are actually in the trenches and are seeing the real change happening. Here’s a quick sampling of just a few of the issues our expert panelists will be discussing: Can operates compete "out of network"? What challenges will they face? Are they headed for massive disruption, or can they ride the OTT wave to bigger success? Is it cord cutting, cord shaving, cord never getting, or other? All of the above? None of it? Can Smart TVs succeed where Internet STBs failed? Will Apps control our TV destiny? Is the Kindle Fire a game-changer? Can it be a viable OTT platform? Where does social fit into all of this? Is #hashtag TV with check-ins a fad or here to stay? Who will be the first content provider to go direct to consumers? HBO? NBC? Someone else?
12:15 - 1:30	Lunch
Meeting Room 1 1:30 - 2:05	Managing Convergence in the Digital Home: Untangling the OTT and CPE Mess VP Marketing and Business Development, ARRIS Whole Home Solution - ARRIS The emerging digital home is changing the landscape of customer premise equipment. Home gateways, set-top-boxes, gaming consoles, home servers, routers, etc. are all present in the digital home and the lines between them (and who manages them) are becoming less distinct. Consumers are beginning to realize the promise of content anywhere, anytime, and their expectations are on the rise. Service providers need to understand these expectations and develop strategies to meet them. This session will outline and discuss the evolving world of the digital home, simplifying the consumer experience, driving revenues across multiple platforms and the implications for broadband providers and programmers.
Meeting Room 2 1:30 - 2:05	Delivering Internet- Enhanced TV Shows and Advertisements Across Multiple Screens Russ Schaefer, Senior Director of Global Product Marketing, Connected TV - Yahoo! Inc. Broadcast Interactivity: How to provide consumers with immersive, interactive and real time experiences The rewards for networks and advertisers including more time spent on network, information on what viewers are interested in and opportunities to influence service purchase decisions in real time Insights into the latest trends in the 'new era of audience engagement'
Meeting Room 3 1:30 - 2:05	Multi-Screen OTT: Delivering TV Content & Services At Home and On-The-Go James Field is Director of Technology, New Initiatives - NDS With the proliferation of connected media-ready devices and additional entertainment sources, consumers have come to expect content anywhere, at any time and on any device. As such, over-the-top (OTT) video delivery to gaming consoles, tablets, PCs, smart TVs and OTT-enabled set-top boxes is dramatically changing the way content and services are delivered and consumed, in and outside of the home.Internet enabled content delivery presents business opportunities for pay-TV service providers. The presentation will discuss solutions that provide a framework for OTT services, designed to integrate with existing pay-TV broadcast platforms and enable a broad range of linear, on-demand and home networking services on a variety of connected devices. Attendees will learn about: Technologies that enables the delivery and optimization of OTT content on any device, whilst enhancing the value proposition for all members of the content eco-system How adding OTT delivery to existing services can enable operators to offer broadcast, on-demand and Internet content in one portal, delivered to a myriad of devices and platforms The opportunities and advantages to creating and delivering the next generation of interactivity, including how interactivity is enabled between pay-TV services and devices
2:05 - 2:20	Break
Meeting Room 1 2:20 - 2:55	OTT Services in the Developing World Vijay Sajja, Founder and CEO - Evergent This session provides a look at some of the critical issues being faced by service providers launching OTT Video services in Latin America. Incumbent as well as green field service providers all over the world are scrambling to offer IP based digital media services. Time to market is a critical issue for most of these players. Using a real world case study, this session explores how service providers in the developing world are solving the time to market challenges.
Meeting Room 2 2:20 - 2:55	A Picture is Worth A Thousand Sounds, Even if Restricted by Bandwidth John Griffin, Senior Director, Online Media - Dolby Laboratories Online distribution services for movie and TV content are rapidly improving their quality, sophistication, and availability in mainstream CE devices. Netflix, Vudu, Apple, Amazon and others are delivering compelling entertainment experiences to consumers who crave the services’ “gotta have it now” convenience. Can these bandwidth-constrained services compete with the superior audio and video quality of Blu-ray to become king of the digital living room? How are these services trying to differentiate themselves to win over consumers? Leveraging its expertise across cinema, broadcast and packaged media, Dolby is working with the industry to make online services more competitive from a format and brand perspective. John Griffin, Director, Connected Electronics for Dolby, can share insights on: Pros & Cons of Blu-ray versus Online Distribution When will we see a tipping point for Online Services How Online Service brands can gain consumer mindshare in the living room, including a look at differentiation approaches The future of audio and video delivered via Online Distribution
Meeting Room 3 2:20 - 2:55	iPad the most valuable screen real estate since Ted Turner created CNN Ted Doerksen, Founder and CEO - Mobovivo Staying Tuned to Consumers Throught TV Content Lifecycle Battle For Ownership of the Consumer between CE Manufacturers, Content Owners, Networks, Digitals, and Operators Who is going to deliver the services, etc....how will they evolve How do the battle lines change over time? How do celebrities disrupt the value chain? What is needed to gather consumers during prior to broadcast, during broadcast and during VOD or Homr Entertainment windows? How does the content life cycle get disrupted? What do the different parts of the value chain actually own - merchandise, broadcast/digital rights, consumers, brands, celebrity Why is the iPad the most valuable screen real estate since Ted Turner created CNN
2:55 - 3:10	Break
Meeting Room 1 3:10 - 3:45	From IPTV to TVoIP Jean-Georges Fritsch, General Manager, Executive Vice President of Product - Minerva Networks Over the last decade many Telco operators around the world pioneered the deployment of PayTV Services, over a managed IP infrastructure, also referred to as IPTV. Over the next decade market predictions suggest that the number of devices capable to deliver a PayTV service will increase 20 fold as broadcast quality content can be delivered reliably over unmanaged IP infrastructure. We call this opportunity TVoIP. This presentation will focus on what challenges and rewards lie ahead for service providers and infrastructure vendors who harness the opportunity that TVoIP offers.
Meeting Room 2 3:10 - 3:45	Growing Consumer Relationships in the Age of OTT and Anytime, Anywhere Media Sanjay Chatterjee, Vice President of CRM & Digital Marketing - Time Warner Cable The lines between TV, internet and mobile are becoming increasingly blurred as consumers view and interact with content across a broad range of platforms and networks . This disaggregation beyond the TV makes it imperative for video service operators to deepen consumer relationships. In order to survive and thrive in this new world, marketers, product managers and service operators must tap into the many unique touch points we now have to inform, deliver content, learn and interact with consumers. This session will present examples and examine how the systematic use of consumer insights, infrastructure and campaigns across consumer-preferred communication channels can significantly grow engagement and long term revenue.
Meeting Room 3 3:10 - 3:45	Content Rights and Standards: The Multi-Network, Multi-Screen Evolution Comes of Age Petr Peterka, CTO - Verimatrix Two themes are dominating the discussions at video service operators worldwide: the evolution of security requirements for multi-network, multi-screen delivery systems and, the impact of MPEG-DASH as a standardized streaming delivery protocol. Solving thorny and complex content rights issues and implementing industry-wide standardized streaming protocols are essential for delivering high quality over-the-top and multi-network, multi-screen services. The discussions surrounding these issues are a positive sign that video service operators are poised to deploy more sophisticated and high quality services. Although consumers will not likely be aware of the changes in the back-end infrastructure this session will examine a range of solutions that will enable video service operators to offer consumers a winning combination of: a less confusing and fragmented array of device capabilities, and a broader range of content choices
3:45 - 4:00	Break
Meeting Room 1 4:00 - 4:35	The OTT Trilogy: The Past, Present and Future Paul Ragland, Vice President of Sales, Irdeto As technology and security surrounding OTT progresses, more and more providers are jumping into the playing field. We have seen over the past several years various companies stake their claim in the OTT world, but none have the complete package to offer their customers; at least not yet. We have seen Netflix rise to become the largest OTT provider of movies and syndicated programs, Amazon prove that they are a viable competitor by partnering with Fox and Disney/ABC, and Hulu currently owning the broadcast market. With new OTT competitors and insatiable demand from customers who have a plethora of choices, a compelling, convenient and on-demand multi-screen experience is critical in 2012. In this session, Paul Ragland, Vice President of Sales for Irdeto will elaborate on how attendees can navigate the constantly changing landscape of the OTT market. What will the OTT industry look like in the coming years? Will consumers still have to juggle different providers to watch the content they are looking for? Or will the OTT market experience consolidation and a tidal wave of more holistic, seamless offerings? In addition tomanswering these questions, Ragland will explain why most – if not all – OTT providers will be required to apply dynamic security technology in order to protect their brand and revenue model. As the popularity of OTT offerings grow, so too does the threat of securing the premium content that sustain those offerings. Distributors and providers who want to carry the most popular movies and broadcast shows will need to quickly become educated in the world of dynamic security or face going underwater without the support of studios and content owners
Meeting Room 2 4:00 - 4:35	Smart TV and OTT: The Next 12 Months Jeremy Toeman, Chief Product Officer - Dijit Media This session will take an objective look at consumer-facing trends in the smart/connected TV landscape. A review of the big changes and trends for the past year will kick the presentation off, followed by a focus on the year ahead. The session will take a consumer's perspective on the technology and products that are on the market, as well as those to come. The session will also include a "winners and losers" review. Please note this session is straight to the point, hard-hitting, and probably not for the faint of heart.
Meeting Room 3 4:00 - 4:35	Is OTT Video Replacing Traditional Broadcast TV? John Gildred, CTO - SyncTV As more traditional broadcast TV content migrates to Internet-based platforms, is OTT on the path to replace conventional TV or is it becoming a strong supplement to legacy broadcast platforms? Some industry experts believe that content providers must embrace streaming media in order to keep up with “cord cutters” while others view OTT video offerings as a way to reach a wider range of audiences in addition to their current viewership. In this session, Founder and CTO of SyncTV, John Gildred, will discuss how OTT has impacted the media consumption landscape and provide insights into the best options for broadcasters and content providers to leverage OTT to increase their audience base.
4:35 - 4:50	Break
Meeting Room 1 4:50 - 5:25	Quantifying Consumer Video Preferences —A Global Perspective Jonathan Hurd, Director - Altman & Vilandrie & Co. Jonathan Hurd’s “Quantifying Consumer Video Preferences—A Global Perspective” will disclose new quantitative primary research that reveals insight into the evolving OTT-video viewing preferences of consumers around the world. Including updated data on American viewing habits as well as those of European consumers (United Kingdom, Germany, Poland and Spain), the presentation will explore OTT video viewing by age, cord-cutting, cord shaving, smart phone and tablet video viewing, use of unofficial sources like BitTorrent, and preferences for new remote control devices and interfaces. Audience attendees will not only learn what is truly most important to consumers, but also best practices for maximizing their own share of revenues and/or profits with a unique global perspective. They will also learn how preferences vary by segment.
Meeting Room 2 4:50 - 5:25	The Sound of Navigation: A Cloud-Based Approach to Voice Control for any TV or Connected Device Edgar Villalpando, SVP, Marketing and Content Relations As viewers gain access to a wider array of content from a variety of sources, the need to re-think traditional navigation paradigms is becoming more important. While advances have been made in solutions that leverage standard remote controls, there is a growing interest in approaches that improve navigational experiences by utilizing the human voice to drive search and discovery. Like any new technology that bridges the content, CE and cable ecosystems, voice control within the device faces significant hurdles: the need to ensure that the voice-control software is supported by each make and model of the device, as well as the difficulty of providing a seamless and uniform experience across every device in the consumer’s video arsenal. A new approach that has been successfully demonstrated uses voice control based in the network cloud to overcome the “device chaos” issues above. As an example of how cloud-based voice control can work, voice commands can be converted to text by the Siri personal assistant from Apple, and then transmitted into the cloud to control search and navigation, as well as other application engagement. This presentation would discuss the difficulties of traditional navigation, the value of a voice-based approach in expediting content search and discovery, and the challenges inherent in implementing such a solution. The presentation would discuss how a cloud-based approach can speed the deployment of voice control, driving viewing, engagement and monetization.
Meeting Room 3 4:50 - 5:25	The Future of Smart TV Apps Ashwin Navin is CEO and Co-founder - Flingo In-Stat Research claims that in 2012 over 60% of connected living rooms will use a TV app at least once per week. This surge makes sense, given how TV apps bridge the gap between online video content and cable/satellite TV content. Given these bullish predictions for 2012, and the critical point of inflection that the OTT television industry now finds itself, Ashwin Navin, CEO and co-founder of Flingo, will focus his discussion on the opportunities—and challenges—that the industry faces in the years ahead. For example, there needs to be an integrated ecosystem where all players—brand advertisers, media companies, TV manufacturers—can work together to create a new revenue stream without marginalizing the distributors. How can smart TVapps make this happen? How will it benefit the consumer? And what’s more, what does a truly social and interactive TV experience look like? Ashwin will address these timely topics and more as he looks to the future of OTT TV and the role of Smart TV apps.

march 21 conference agenda - day two
Mission City Ballroom 5 9:00 - 9:45	Keynote Session
9:45 - 10:00	Break
Mission City Ballroom 5 10:00 - 11:00	Executive Panel Discussion Monetization Strategies for the OTT, TV Everywhere and Multi-Screen Jungle Moderated by: Tom Morgan, President - MediaD.tv Panelist: Eric Goldstein, Senior Director, Digital Video Distribution - Disney EPSN Media Networks Panelist: Brent Horwitz, Vice President of Business Development - FreeWheel Panelist: Scott Brown, Senior Vice President, Global Communications, Media Practice Consumer Insights & Strategic Relations - The Nielsen Company Panelist: Sam Chang, General Manager of Innovation and Smart TV - LG Electronics As content moves from live linear programming on the TV to a connected multiplatform environment, content providers, operators, aggregators and device makers are faced with the challenge of how to manage, measure and monetize content in a host of different environments. This panel will examine Is there a one-size-fits-all monetization strategy for content owners? How do monetization strategies change with different types of content, devices, demographics? What business models are working and why? Should OTT providers worry about Nielsen and other ratings systems? Can emerging virtual MSOs succeed in offering live, linear and catch-up programming? How will the monetization strategies scale in contrast to incumbent operators?
11:00 - 11:15	Break
Mission City Ballroom 5 11:15 - 12:15	Executive Panel Discussion The OTT Challenge - Surviving and Thriving in the Unlimited Content Universe Moderated by: Jim Louderback, CEO - Revision3 Panelist: Andrew Kippen, Vice President of Marketing - Boxee Panelist: Jack Perry, CEO - Syncbak Panelist: Huan Le, our SVP of Business Development - Break Media Panelist: David McIntosh, Founder and CEO - Redux TT is creating unbounded opportunities for content owners, CE makers and operators to innovate around new services, experiences and distribution models. The virtually limitless scope and scale presents these key stakeholders with numerous challenges and opportunities. This panel addresses a broad range of critical issues to help you develop and implement successful connected and multi-screen OTT strategies. From UI Design to Micropayments, this panel will be fast-paced and full of great takeaways. What and where are the emerging business opportunities in OTT? Where is investment going and why? What models are working on what isn’t? What are the key technical challenges facing stakeholders? What are the key technology enablers coming down the pipeline which will drive innovation and growth? Meeting the challenge of understanding consumers and creating demand for your content/device/ service User Interface Design approaches – What’s working and what’s not Can content producers and OTT operators manage the device and apps environment jungle? What are the challenges faced by premium brands…how do these contrast with emerging players? Which technologies and e-commerce solutions are working and why? What are the latest innovations in micropayment, frictionless payment, etc? How will Facebook credits and other payment methods change OTT monetization strategies? Is growing ad inventory going to kill OTT?
12:15 - 1:30	Lunch
Meeting Room 1 1:30 - 2:05	TV Everywhere 2.0 - Meeting the OTT Challenge Head On Matt Smith, Vice President, Internet Television - Envivio Delivering content to the consumer in the digital home (and outside) via new methods is no longer a future-looking statement or idea on the horizon – it is a mandate today for many services and products. What are some of those methods and what technologies are at play to deliver live and on demand content to the viewer when they want it, and in the format they desire? By implementing the latest technologies, as well as thinking ahead and planning for rapid changes in the OTT (over the top) space, you can be better prepared to take the lead and embrace new trends and tactics. From closed captions to ad replacement and television ratings, we will outline and define strategies for you to meet the OTT challenge head on and win.
Meeting Room 2 1:30 - 2:05	Do Apps Spell the End for Set-Tops? Eric Elia, Vice President of TV Solutions - Brightcove, Inc For years the monolithic set-top box has been a bane to the cable TV industry, a typically necessary evil perched precariously atop consumer TVs (even more dubiously so since the advent of thin flat-panel sets) and largely throttling the deployment of advanced technologies and services. This could all change with the proliferation of the app, which is uniquely poised to alter how we engage with television content as connected TVs and other broadband TV-enabling devices race toward achieving critical mass in the marketplace. As these devices become increasingly commonplace, we’ll see a gradual phasing out of set-top boxes and a shift to pre-loaded and consumer-downloaded apps providing a much improved and more personalized end user experience. Apps also offer greater efficiencies and flexibility from a management perspective, making it far easier for owners to push out updates free of the constraints dictated by the lowest common denominator of legacy set-tops that must be supported. While there are already numerous examples of apps complementing TV experience, how will they become ubiquitous? Also, how can we ensure consumers enjoy a consistent, high-quality experience no matter the app they choose to use.
Meeting Room 3 1:30 - 2:05	Protecting Content Rights and Technology Solutions across Multiple Distribution Platforms Kevin Morgan, CTO and Vice President of Engineering - Arxan As digital distribution of media and entertainment continues to rapidly expand across devices, platforms and services, such as OTT and IPTV, premium content and critical applications have become increasingly susceptible to nefarious exploits and hacks. These threats hinder innovative business models in today’s connected world as the underlying software that enables access controls, functionality or safeguards intellectual property is increasingly subject to attack. As content progresses from creation, to distribution and finally consumption, it is imperative to all stakeholders that content integrity is maintained. Furthermore, technology strategies adopted by new and incumbent ecosystem players must incorporate measures to ensure the robustness of underlying software applications, including digital rights management (DRM) or conditional access (CAS) systems; especially in today’s multi-platform and device environment. This presentation will address key threat vectors -- where software threats reside in the digital ecosystem. Additionally, attendees will learn about industry-leading content protection technologies for securing content and applications on multiple platforms --how to safeguard against reverse-engineering and tampering as a means to gain unauthorized access in distributed and untrusted environments, such as mobile and connected home devices.
2:05 - 2:20	Break
Meeting Room 1 2:20 - 3:45 (Double Session)	Broadband TV (BBTV) - Catering to TV's Middle Class Panel Discussion Lead by Jim O'Neill, Editor - FierceOnlineVideo and FierceIPTV Panelist: Ameer Karim, VP of Hybrid TV Solutions - Entone Panelist: Kurt Hoppe, Director of Smart TV Innovation and Alliances - LG Electronics Panelist: Andres Jordan, Vice President, Innovation & Business Development - Deutsche Telekom NA Panelist: Laurie Lawrence, Chief Marketing Officer - Avail-TVN Panelist: Joe Bingochea, VP of Product Management & Marketing - Channel Master Network operators face a pivotal moment in history, standing at the intersection of several major trends: Broadband has emerged as the primary relationship between operators and consumers Growth in availability and consumer demand for cloud media servicesis on a steep incline At 90% penetration, the trajectory of traditional Pay-TV subscriptions has peaked Ubiquitous IP platforms provide access to rich media content for literally billions of connected devices The growing importance of the Broadband relationship and the leveling of traditional subscription video services have compelled Entone to explore new service models that will help operators exploit these developments. The target is clear: attract and retain premium Broadband customers in the face of “over-the-top” (OTT) video services that threaten to marginalize the role of the carrier. The path to this target is Broadband TV (BBTV), an operator-branded and managed service that marries linear and recorded TV with cloud media services, all bundled with Broadband Internet. The strategic importance of "thinking Broadband" comes into particular relief when one considers the fresh opportunity to target customers caught in the middle between $100+ per month Pay-TV services at one end of the spectrum, and unsatisfying OTT services at the other. Broadband TV (BBTV) is a new, video-centric service category that offers the customer engagement benefits of traditional pay-TV with the CapEx & OpEx profile of OTT. This session will: Identify Broadband’s strategic role as the foundation of theoperator-consumer relationship Introduce TV’s under-served “middle class,” for which BBTV is targeted Explore the rise of OTT video services and why they are a threat to the operators Show how BBTV can exploit OTT services for the benefit of both operators and consumers
Meeting Room 2 2:20 - 2:55	Where is your audience in 2012? Follow your audience in order to maximize reach Devon Copley, Managing Director Media and Entertainment - Kaltura In today’s competitive digital landscape, you need to make sure that you reach your audience wherever they may be. It’s not enough to produce a killer video, post it to your website, and wait for the masses to come. You need to proactively promote your content, distribute it across the web and ensure that it can be viewed on any device. As the use of video continues to grow and become the most prominent source of internet browsing, the battle to gain and keep viewers’ attention is increasingly challenging. The more you extend your content’s reach, the more viewers, revenue, and increased loyalty you’ll see from your audience. Join this session to learn where your audience will be in 2012 and how you can stay in front of them, wherever they may be.
Meeting Room 3 2:20 - 2:55	Session Title TBA
2:55 - 3:10	Break
Meeting Room 1 3:10 - 3:45	Broadband TV (BBTV) - Catering to TV's Middle Class (Continued from 2:20 session) Panel Discussion Lead by Jim O'Neill, Editor - FierceOnlineVideo and FierceIPTV Panelist: Ameer Karim, VP of Hybrid TV Solutions - Entone Panelist: Kurt Hoppe, Director of Smart TV Innovation and Alliances - LG Electronics Panelist: Andres Jordan, Vice President, Innovation & Business Development - Deutsche Telekom NA Panelist: Laurie Lawrence, Chief Marketing Officer - Avail-TVN Panelist: Joe Bingochea, VP of Product Management & Marketing - Channel Master
Meeting Room 2 3:10 - 3:45	Getting Your Laugh On. Over-the-top, straight from Hollywood....and from a button on your browser Mitch Gordon, VP of RayV Marketplace - RayV Jennifer Sharp, VP of New Business Development - Conduit How cool would it be to watch your favorite comics perform live, every night, from any connected device that you own? Imagine discovering other equally-cool performances based on your personal interests as you browse the Internet—with the ability to watch them immediately or save them for later. Users are increasingly watching their video content online, but no one has yet solved the problem of providing an integrated experience outside of a connected TV. Current multicast streaming technologies have allowed for rapid growth of OTT and IPTV, so much so that it is estimated that 90% of all internet traffic will be from video by the year 2015. More and more people are consuming content from computers, mobile devices, connected TVs and even gaming consuls. Therefore, programmers around the world are looking for cost-effective turnkey solutions to bring their content over-the-top, without sacrificing the closed-network video quality experience that consumers demand. And they are looking for new and innovative distribution channels. Users are looking to find interesting content without wasting time and money. During this presentation, RayV and Conduit will show how Optimized Cloud Streaming integrated in the browser is revolutionizing the industry, helping consumers discover and view the content they want such as live performances from the World Famous Laugh Factory, on the devices they prefer, and in the quality they expect.
Meeting Room 3 3:10 - 3:45	The Future of Smart TV David Adams, VP Corporate Development - Accedo Smart TV has opened up a wealth of opportunities for interactive applications, some of which will be more successful than others. A number of challenges remain however, which need to be addressed to ensure the success of Smart TV. One of the biggest issues we are currently facing is the fragmentation of the marketplace, with so many different devices, formats, and platforms and no real standards in place to ensure compatibility across theindustry. The wide range of devices and platforms also presents challenges when it comes to user interfaces. For application developers, it means ensuring those apps are just as intuitive across all of those platforms and within those different user interfaces. They key to success will be those apps, which allow the audience to participate in live broadcasts. The session will explore both the challenges and opportunities smart TV presents for creating truly interactive services and how operators, broadcasters, and content providers can tap into this market.
3:45 - 4:00	Break
Meeting Room 1 4:00 - 4:35	How to Provide a Unified Content Experience Across all Devices - Overcoming continued fragmentation, disaggregation and more Amir Ellat, VP of Operator Business Line, Tvinci Providing a consistent content consumption experience across connected devices is a challenging concept. This is not only due to the fragmentation of technologies and standards but also because users and service providers are not accustomed to this paradigm. We feel that it is up to the OTT platform to offer the right set of features and solutions which would enable both sides to provide and consume content in a manner which bridges the gap over, and between OTT devices. In his presentation, Mr. Amir Eilat, will explore two important concepts which we feel will be in the forefront of OTT TV in 2012: 1) Device and domain management – enabling operators to provide an OTT experience which is in-line with a personalized approach towards video consumption in a cross device environment. 2) Device companionship – the role of tablets and smartphones in content consumption within a connected home.
Meeting Room 2 4:00 - 4:35	Solving the Delivery Challenges of OTT Vivik Pathela - Executive Vice President, Product, Marketing, Operations - Zixi Over-the-Top (OTT) video delivery is a large, disruptive change for television and cable operators. TV operators are challenged because video is rapidly moving towards an anytime, anywhere delivery model, driven by consumers who increasingly expect to have access to live and on-demand HD video not only in their living room, but also on their PCs, smartphones, and tablet devices. For cable operators, the challenge of delivering broadcast-quality OTT video is daunting. Present TV distribution architecture is based on robust yet inflexible satellite and cable technologies. Current implementations only support TVs with set-top boxes, effectively leaving behind a growing base of mobile and software-based players. They also can’t service new clients and expand into new markets beyond their geographically limited service area. IPTV solutions can extend their reach, but lack the unmanaged flexibility and lower cost of true OTT services. Today, new technologies are emerging that are enabling reliable, broadcast-quality HDTV over the Internet. These technologies converge easily with the existing cable infrastructure, without requiring changes to content formats and workflow, and are capable of turning the Internet into a crystal-clear HD video on-demand or live-broadcast medium, eliminating startup delay, buffering, jitter, and frame freeze. Operators can use existing broadband ISP connections to integrate seamlessly with end-user set-top boxes, connected TVs, PCs and mobile devices, opening up new opportunities for content services without investing in expensive infrastructure. This presentation will examine new technologies that are enabling television and cable operators to meet the challenges of OTT video by using the Internet to deliver a compelling new broadcast TV services.
Meeting Room 3 4:00 - 4:35	How TV Service Providers Can Beat OTT-Only Offerings Wayne Purboo, CEO - QuickPlay Media Large TV Service providers and telcos are not waiting on the sidelines until consumers adopt multiscreen VOD. They are devoting significant resources to delivering their own “OTT-like” services while leveraging their ability to offer a wide breadth of content, their existing customer relationships, their high quality networks and their ability to offer valuable content bundles on a single bill. Time Warner Cable, Cablevison, and Comcast are just a few examples of large MSOs offering these services as a strategic move to compete against the OTT delivery model head-on. Moreover, they recognize the stickiness of VOD services and their ability to reduce churn by enhancing the quality of their offerings and the consumer experience. By virtue of their control of the network on which the content is delivered, MSOs can offer a higher quality and more consistent experience than other OTT services. In addition, once these offerings are in place, this creates an opportunity to attract new subscribers outside a service provider’s current geographic markets using OTT VOD when the appropriate content rights are negotiated. Given the market dynamics and the technological and financial risks of running an excellent multiscreen VOD service, how are smaller telco and cable service providers going to protect and grow their market share? How are larger providers going to ensure a high quality service and experience while maintaining costs and efficiencies? Attendees of this presentation will learn how these companies can use a multiscreen managed service provider to rapidly bring OTT-like delivery capability to market while not significantly increasing capital expenditure.